When someone looks at your sign they should know it is a sign from your brewery. Include the name, or logo, or both. Regarding beer signs, it’s best to keep it simple. You don’t want an overload of information and graphics so it becomes confusing. Pick a main focus of the sign, one main element that is going to stand out. All other elements should be secondary. Take a look at the signs in the slide show. Each sign has a central focus. Take Pearl Street Brewery’s sign for example. The logo is the main focus and it stands out. It’s what the eye is drawn to first. The secondary information, name and city, is surrounding it to round out the design. Since, good beer is from all over it is also a good idea to put your city on your sign. Represent your local culture!
Shape & Size
Circular signs are classic and always a solid choice, but if you want to turn heads we can help you pick out a custom shape that fits your brand. Dogfish Head Brewery designed a sign to look like a bottle cap and slapped their logo on it. It’s simple, but it looks sleek and creative.
As far as size goes you want it to be big enough so it can be clearly seen across a room. A foot and a half is a good starting point (circular diameter or length and width), but don’t be afraid to go bigger.
The color scheme of your sign should be consistent with your brand. Great Divide Brewing Co.’s color is orange so what color is their sign? You guessed it, orange. Keeping with the theme of simplicity, it’s best to use four colors at most. As you can see in the slideshow, many use only two colors. It’s up to you, but simplicity is best kept in mind.
This is how you can add an extra dimension to your sign. Raising part of your design with embossing really makes that section pop. Stoneface Brewing Co. included an embossed hop in their sign and it really stands out.
Hopefully, this simple guide answered any questions you had about sign design, but if you have any questions or are still apprehensive about branding yourself don’t hesitate to contact us! Cheers!